Education and Marketization
Post 1991, there was rapid marketisation of education under the pretext of privatisation. The marketing section of education has a great banner, advertisement to attract people to admit there wards. New courses like Horse riding, Swimming, foreign tour, teaching of language subjects like German, French, Spanish came into force in our institutions with less importance given to vernacular languages. Learning of any language may be national or foreign is a welcome approach but it should not be at the cost of vernacular language. During 90s number of business giant started trying their luck in the field of education. Their advertising agency then started advertisements for educational institution. Gradually the process took different turn, parents and guardians began to be looked upon as customers and to attract them for admitting their wards number of lucrative schemes were chalked out. Concept like turnover, target which are prevalent in MNC after that started its venture in t...